{"id":450,"date":"2013-07-16T23:07:14","date_gmt":"2013-07-16T16:07:14","guid":{"rendered":"http:\/\/webdesign24h.vn\/?p=450"},"modified":"2016-12-10T01:55:38","modified_gmt":"2016-12-10T01:55:38","slug":"quy-trinh-chay-quang-cao-google-adword-tiet-kiem-nhat","status":"publish","type":"post","link":"https:\/\/webdesign24h.vn\/index.php\/quy-trinh-chay-quang-cao-google-adword-tiet-kiem-nhat\/","title":{"rendered":"Quy tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o google adword ti\u1ebft ki\u1ec7m nh\u1ea5t"},"content":{"rendered":"

H\u01b0\u1edbng d\u1eabn quy tr\u00ecnh s\u1eed d\u1ee5ng Google Adwords ti\u1ebft ki\u1ec7m.<\/span><\/h2>\n

– Google l\u00e0 nh\u00e0 c\u1ee5 t\u1ed5 trong ngh\u00e0nh t\u00ecm ki\u1ebfm ch\u00ednh v\u00ec v\u1eady ch\u00fang ta ai c\u0169ng bi\u1ebft www.google.com.vn – v\u00e0 google \u0111\u00e3 gi\u00fap cho vi\u1ec7c kinh doanh c\u1ee7a r\u1ea5t nhi\u1ec1u c\u00f4ng ty th\u00e0nh c\u00f4ng vi\u00ean m\u00e3n.B\u1ea1n \u0111\u00e3 bi\u1ebft c\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o google ? . Tuy nhi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 t\u1ed1t nh\u1ea5t, ch\u00fang ta c\u1ea7n ph\u1ea3i bi\u1ebft m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m hay d\u00f9ng trong Google Adwords.<\/span><\/h3>\n

T\u00e0i kho\u1ea3n Google (Google Account)<\/span><\/strong><\/a><\/p>\n

T\u00e0i kho\u1ea3n Google ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi d\u1ea1ng th\u00f4ng tin \u0111\u0103ng nh\u1eadp ch\u00ednh c\u1ee7a Google, t\u1ea1o th\u00e0nh m\u1ed9t \u0111\u1ecba ch\u1ec9 email v\u00e0 m\u1eadt kh\u1ea9u. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n Google \u0111\u1ec3 \u0111\u0103ng nh\u1eadp v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Google c\u00f3 h\u1ed7 tr\u1ee3 th\u00f4ng tin \u0111\u0103ng nh\u1eadp n\u00e0y, nh\u01b0 Google Groups, Google AdWords, Gmail v\u00e0 Google Product Search.<\/span>
\nChi\u1ebfn d\u1ecbch (Campaign)<\/span><\/strong><\/p>\n

Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u1ea5u tr\u00fac cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o trong m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u00e3 cho c\u00f3 c\u00f9ng ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y, tu\u1ef3 ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo ng\u00f4n ng\u1eef v\u00e0 v\u1ecb tr\u00ed, ng\u00e0y k\u1ebft th\u00fac v\u00e0 tu\u1ef3 ch\u1ecdn cung c\u1ea5p.<\/span>
\nTrong m\u1ed7i chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ho\u1eb7c nhi\u1ec1u nh\u00f3m qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t l\u1edbp s\u1ea3n ph\u1ea9m r\u1ed9ng, c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o trong chi\u1ebfn d\u1ecbch \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o.<\/span>
\nV\u00ed d\u1ee5: n\u1ebfu b\u1ea1n b\u00e1n c\u00e1c lo\u1ea1i c\u00f4ng c\u1ee5 l\u00e0m v\u01b0\u1eddn kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 chi\u1ebfn d\u1ecbch \u2018C\u00f4ng c\u1ee5 l\u00e0m v\u01b0\u1eddn\u2019. Trong chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ho\u1eb7c nhi\u1ec1u nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean sau t\u00ean c\u1ee7a nh\u1eefng lo\u1ea1i c\u00f4ng c\u1ee5 l\u00e0m v\u01b0\u1eddn kh\u00e1c nhau. Lo\u1ea1i c\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n n\u00e0y cho ph\u00e9p b\u1ea1n t\u1ea1o t\u1eeb kho\u00e1, v\u1ecb tr\u00ed v\u00e0 qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o t\u1eebng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/span>
\nHi\u1ec3n th\u1ecb (Impression)<\/span><\/strong><\/p>\n

\u201cHi\u1ec3n th\u1ecb\u201d \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean b\u00e1o c\u00e1o th\u1ed1ng k\u00ea c\u1ee7a b\u1ea1n tham chi\u1ebfu \u0111\u1ebfn s\u1ed1 l\u1ea7n \u201chi\u1ec3n th\u1ecb\u201d cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb l\u00e0 s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean Google ho\u1eb7c tr\u00ean c\u00e1c trang web hay s\u1ea3n ph\u1ea9m trong M\u1ea1ng Google.<\/span>
\nNh\u1ea5p chu\u1ed9t (Click)<\/span><\/p>\n

Nh\u1ea5p chu\u1ed9t (\u0111\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u1ea5p qua) x\u1ea3y ra khi ng\u01b0\u1eddi d\u00f9ng xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5p v\u00e0o ti\u00eau \u0111\u1ec1 c\u1ee7a qu\u1ea3ng c\u00e1o, d\u1eabn h\u1ecd \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/span>
\nT\u1ef7 l\u1ec7 nh\u1ea5p (Click Though Rate \u2013 CTR)<\/span><\/p>\n

S\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn chia cho s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb (s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb) ch\u1ec9 qua t\u00ecm ki\u1ebfm c\u1ee7a Google. M\u1ed7i qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 CTR ri\u00eang, ch\u1ec9 li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/span><\/p>\n

CTR th\u1ea5p c\u00f3 th\u1ec3 cho th\u1ea5y hi\u1ec7u su\u1ea5t t\u1eeb kho\u00e1 th\u1ea5p, cho bi\u1ebft c\u1ea7n t\u1ed1i \u01b0u ho\u00e1 qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1eeb kho\u00e1. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CTR \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem nh\u1eefng qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kho\u00e1 n\u00e0o kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho m\u00ecnh v\u00e0 sau \u0111\u00f3 t\u1ed1i \u01b0u ho\u00e1 qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kho\u00e1 \u0111\u00f3.<\/span>
\nCTR c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n. CTR v\u00e0 \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o cao h\u01a1n.<\/span>
\nT\u1eeb kho\u00e1 (Keyword)<\/span><\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n ph\u00e2n ph\u1ed1i hoa t\u01b0\u01a1i, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u2018ph\u00e2n ph\u1ed1i hoa t\u01b0\u01a1i\u2019 l\u00e0m t\u1eeb kho\u00e1 trong chi\u1ebfn d\u1ecbch AdWords c\u1ee7a m\u00ecnh. Khi ng\u01b0\u1eddi d\u00f9ng Google nh\u1eadp \u2018ph\u00e2n ph\u1ed1i hoa t\u01b0\u01a1i\u2019 trong t\u00ecm ki\u1ebfm Google, th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n b\u00ean c\u1ea1nh c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Ngo\u00e0i ra, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean nh\u1eefng trang web v\u00e0 s\u1ea3n ph\u1ea9m trong M\u1ea1ng Google c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n.<\/span>
\nB\u1eb1ng c\u00e1ch t\u1ea1o danh s\u00e1ch t\u1eeb kho\u00e1 ph\u00f9 h\u1ee3p cao, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nh\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 gi\u00fap b\u1ea1n duy tr\u00ec chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC) th\u1ea5p.<\/span><\/p>\n

Ng\u00e2n s\u00e1ch H\u00e0ng ng\u00e0y (Daily Budget<\/span>)<\/span><\/p>\n

Ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho chi\u1ebfn d\u1ecbch AdWords c\u1ee5 th\u1ec3 m\u1ed7i ng\u00e0y.<\/span>
\nAdWords s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean nh\u1ea5t c\u00f3 th\u1ec3 trong ph\u1ea1m vi ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ng\u1eebng hi\u1ec3n th\u1ecb khi \u0111\u1ea1t \u0111\u1ebfn gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch c\u1ee7a ng\u00e0y \u0111\u00f3. Vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nhanh ch\u00f3ng nh\u01b0 th\u1ebf n\u00e0o trong m\u1ed9t ng\u00e0y nh\u1ea5t \u0111\u1ecbnh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e0i \u0111\u1eb7t ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/span>
\nTrong m\u1ed9t ng\u00e0y b\u1ea5t k\u1ef3, h\u1ec7 th\u1ed1ng AdWords c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i th\u00eam t\u1ed1i \u0111a 20% qu\u1ea3ng c\u00e1o so v\u1edbi ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y cho qu\u1ea3ng c\u00e1o \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u00f9 l\u1ea1i cho nh\u1eefng ng\u00e0y kh\u00e1c trong c\u00f9ng th\u1eddi h\u1ea1n thanh to\u00e1n kh\u00f4ng \u0111\u1ea1t \u0111\u1ebfn ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y. (Nh\u1eefng ng\u00e0y m\u00e0 ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea1t \u0111\u1ebfn c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng ng\u00e0y b\u1ecb t\u1ea1m d\u1eebng m\u1ed9t ph\u1ea7n.) Tuy nhi\u00ean, h\u1ec7 th\u1ed1ng c\u1ee7a Google b\u1ea3o \u0111\u1ea3m r\u1eb1ng trong th\u1eddi h\u1ea1n thanh to\u00e1n c\u1ee5 th\u1ec3, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecb t\u00ednh ph\u00ed nhi\u1ec1u h\u01a1n s\u1ed1 ng\u00e0y trong th\u1eddi h\u1ea1n thanh to\u00e1n nh\u00e2n v\u1edbi ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 10 \u0111\u00f4 la M\u1ef9\/ng\u00e0y v\u00e0 b\u1ecb t\u00ednh ph\u00ed cho th\u1eddi h\u1ea1n thanh to\u00e1n 30 ng\u00e0y, th\u00ec s\u1ed1 ti\u1ec1n t\u1ed1i \u0111a b\u1ea1n ph\u1ea3i tr\u1ea3 l\u00e0 300 \u0111\u00f4 la M\u1ef9.<\/span>
\nURL Hi\u1ec3n th\u1ecb (Display URL)<\/span><\/p>\n

\u00d0\u00e2y l\u00e0 URL \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 nh\u1eadn di\u1ec7n trang web c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng. V\u0103n b\u1ea3n m\u00e0u xanh l\u1ee5c trong qu\u1ea3ng c\u00e1o m\u1eabu b\u00ean d\u01b0\u1edbi l\u00e0 URL hi\u1ec3n th\u1ecb. Ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 trang web ho\u1eb7c trang \u0111\u00edch m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/span>
\nT\u1ed0I \u01afU T\u00ccM KI\u1ebeM <\/span>
\nPh\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm google<\/span><\/a>
\n<\/span><\/p>\n

Khi b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng s\u1ebd ch\u1ec9 \u0111\u1ecbnh m\u1ed9t URL \u0111\u00edch, l\u00e0 URL ch\u00ednh x\u00e1c trong trang web b\u1ea1n mu\u1ed1n g\u1eedi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. URL hi\u1ec3n th\u1ecb kh\u00f4ng c\u1ea7n ph\u1ea3i gi\u1ed1ng h\u1ec7t URL \u0111\u00edch c\u1ee7a b\u1ea1n, nh\u01b0ng URL \u0111\u00f3 n\u00ean l\u00e0 m\u1ed9t URL th\u1ef1c s\u1ef1 v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Khi t\u1ea1o qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh URL hi\u1ec3n th\u1ecb v\u00e0 URL \u0111\u00edch. URL \u0111\u00edch l\u00e0 URL ch\u00ednh x\u00e1c b\u00ean trong trang web c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ecd truy c\u1eadp v\u00e0o t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/span>
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5:<\/span>
\nPh\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u t\u00ecm ki\u1ebfm Google<\/span><\/p>\n

URL Hi\u1ec3n th\u1ecb: URL hi\u1ec3n th\u1ecb (URL m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u00ecn th\u1ea5y) trong qu\u1ea3ng c\u00e1o m\u1eabu b\u00ean tr\u00ean l\u00e0<\/span><\/p>\n

B\u1edfi v\u00ec ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u00ecn th\u1ea5y URL \u0111\u00edch c\u1ee7a b\u1ea1n trong qu\u1ea3ng c\u00e1o, n\u00ean URL n\u00e0y c\u00f3 th\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t trang web c\u1ee5 th\u1ec3 b\u00ean ngo\u00e0i trang ch\u1ee7 c\u1ee7a trang web c\u1ee7a b\u1ea1n. Trong v\u00ed d\u1ee5 tr\u00ean, URL \u0111\u00edch h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng th\u1eb3ng \u0111\u1ebfn trang \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n, trang s\u1ea3n ph\u1ea9m, trang ch\u1ee7\u2026<\/span><\/p>\n

Trang \u0110\u00edch (Landing Page)<\/span><\/strong><\/p>\n

L\u00e0 trang web ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u2018\u0111\u1ebfn\u2019 \u0111\u00f3 khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110\u1ecba ch\u1ec9 web cho trang n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018URL \u0111\u00edch\u2019 ho\u1eb7c \u2018URL nh\u1ea5p qua\u2019.<\/span><\/p>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng (Quality Score)<\/span><\/p>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 c\u00f3 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o, t\u1eeb kho\u00e1 ho\u1eb7c trang web c\u1ee7a b\u1ea1n.\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap b\u1ea3o \u0111\u1ea3m r\u1eb1ng ch\u1ec9 nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan nh\u1ea5t m\u1edbi xu\u1ea5t hi\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean Google v\u00e0 M\u1ea1ng Google.<\/span>
\nC\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n:<\/span>
\n1. \u0111\u1ed1i v\u1edbi t\u1eeb kho\u00e1 (khi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean Google v\u00e0 m\u1ea1ng t\u00ecm ki\u1ebfm)<\/span>
\n2. \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o (khi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean m\u1ea1ng n\u1ed9i dung)<\/span>
\n3. \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (\u0111\u00e2y l\u00e0 d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a Google t\u1ea1i Vi\u1ec7t Nam)<\/span>
\n\u0110\u1ed1i v\u1edbi t\u1eeb kho\u00e1: \u0110i\u1ec3m Ch\u1ea5t L\u01b0\u1ee3ng tr\u00ean Google & m\u1ea1ng t\u00ecm ki\u1ebfm<\/span>
\n\u0110\u1ed1i v\u1edbi Google v\u00e0 m\u1ea1ng t\u00ecm ki\u1ebfm, \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh cho t\u1eebng t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 c\u00f3 li\u00ean quan c\u1ee7a t\u1eeb kho\u00e1 v\u1edbi nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kho\u00e1 c\u00e0ng cao, gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) c\u00e0ng th\u1ea5p v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng t\u1ed1t.<\/span>
\n\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a T\u1eeb kho\u00e1 s\u1ebd \u1ea3nh h\u01b0\u1edfng:<\/span><\/p>\n

gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) th\u1ef1c t\u1ebf c\u1ee7a t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n<\/span>
\ns\u1ed1 ti\u1ec1n \u200egi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n th\u1ea5y trong t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh<\/span>
\nt\u1eeb kho\u00e1 c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tham gia \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o hay kh\u00f4ng<\/span>
\nx\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd cao bao nhi\u00eau<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o: \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean m\u1ea1ng n\u1ed9i dung<\/span>
\n\u0110\u1ed1i v\u1edbi m\u1ea1ng n\u1ed9i dung,di\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh cho t\u1eebng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 c\u00f3 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi m\u1ed9t trang c\u1ee5 th\u1ec3 trong m\u1ea1ng n\u1ed9i dung.\u00a0<\/span><\/p>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Qu\u1ea3ng c\u00e1o s\u1ebd \u1ea3nh h\u01b0\u1edfng:<\/span><\/p>\n

qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tham gia \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o hay kh\u00f4ng<\/span>
\nx\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd cao bao nhi\u00eau tr\u00ean v\u1ecb tr\u00ed m\u1ea1ng n\u1ed9i dung<\/span><\/p>\n

\u2018\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng\u2019 l\u00e0 g\u00ec v\u00e0 \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

B\u00ean d\u01b0\u1edbi, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y m\u00f4 t\u1ea3 chi ti\u1ebft h\u01a1n v\u1ec1 \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng, chi ti\u1ebft v\u1ec1 c\u00f4ng th\u1ee9c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch xem v\u00e0 c\u1ea3i thi\u1ec7n \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/span>
\nGi\u1edbi thi\u1ec7u v\u1ec1 \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/span>
\n<\/span><\/p>\n

\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) th\u1ef1c t\u1ebf c\u1ee7a t\u1eeb kho\u00e1<\/span>
\n\u01b0\u1edbc t\u00ednh gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n s\u1ebd th\u1ea5y trong t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh<\/span>
\nx\u00e1c \u0111\u1ecbnh xem t\u1eeb kho\u00e1 c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o x\u1ea3y ra khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp truy v\u1ea5n t\u00ecm ki\u1ebfm v\u00e0o hay kh\u00f4ng<\/span>
\n\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao nh\u01b0 th\u1ebf n\u00e0o<\/span><\/p>\n

N\u00f3i chung, \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao, chi ph\u00ed c\u00e0ng th\u1ea5p v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t.<\/span>
\n\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan nh\u1ea5t m\u1edbi xu\u1ea5t hi\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean Google v\u00e0 M\u1ea1ng Google. H\u1ec7 th\u1ed1ng AdWords ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng \u2014 nh\u00e0 qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi d\u00f9ng, nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 c\u1ea3 Google \u2014 khi qu\u1ea3ng c\u00e1o ch\u00fang t\u00f4i hi\u1ec3n th\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh. Qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n, xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao h\u01a1n v\u00e0 mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u th\u00e0nh c\u00f4ng nh\u1ea5t.<\/span>
\nC\u00e1c C\u00f4ng th\u1ee9c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/span>
\nC\u00f4ng th\u1ee9c t\u00ednh \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c nhau tu\u1ef3 thu\u1ed9c v\u00e0o vi\u1ec7c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Google v\u00e0 m\u1ea1ng t\u00ecm ki\u1ebfm hay \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng n\u1ed9i dung. Nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft b\u00ean d\u01b0\u1edbi \u0111\u1ec3 bi\u1ebft chi ti\u1ebft.<\/span>
\nI. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng cho Google v\u00e0 m\u1ea1ng t\u00ecm ki\u1ebfm (c\u00e1c trang t\u00ecm ki\u1ebfm l\u00e0 portal c\u1ee7a Google)<\/span>
\nM\u1eb7c d\u00f9 Google ti\u1ebfp t\u1ee5c tinh ch\u1ec9nh c\u00e1c c\u00f4ng th\u1ee9c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng cho Google v\u00e0 m\u1ea1ng t\u00ecm ki\u1ebfm, c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i v\u1eabn \u00edt nhi\u1ec1u gi\u1ed1ng nhau:<\/span><\/p>\n

T\u1ef7 l\u1ec7 nh\u1ea5p (CTR) l\u1ecbch s\u1eed c\u1ee7a t\u1eeb kho\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p tr\u00ean Google; l\u01b0u \u00fd r\u1eb1ng CTR tr\u00ean M\u1ea1ng Google ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean M\u1ea1ng Google \u2014 kh\u00f4ng ph\u1ea3i tr\u00ean Google<\/span>
\nL\u1ecbch s\u1eed t\u00e0i kho\u1ea3n, \u0111\u01b0\u1ee3c \u0111o b\u1edfi CTR c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kho\u00e1 trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n<\/span>
\nCTR l\u1ecbch s\u1eed c\u1ee7a c\u00e1c URL hi\u1ec3n th\u1ecb trong nh\u00f3m qu\u1ea3ng c\u00e1o<\/span>
\nCh\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/span><\/p>\n

M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kho\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm<\/span>
\nHi\u1ec7u su\u1ea5t c\u1ee7a t\u00e0i kho\u1ea3n trong v\u00f9ng \u0111\u1ecba l\u00fd n\u01a1i qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb<\/span>
\nC\u00e1c y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan kh\u00e1c<\/span><\/p>\n

L\u01b0u \u00fd r\u1eb1ng c\u00f3 nhi\u1ec1u bi\u1ebfn th\u1ec3 h\u01a1i kh\u00e1c v\u1edbi c\u00f4ng th\u1ee9c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng khi \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean:<\/span><\/p>\n

—-
\n\u0110\u1ec3 t\u00ednh to\u00e1n gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean, \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd kh\u00f4ng xem x\u00e9t qu\u1ea3ng c\u00e1o ho\u1eb7c truy v\u1ea5n t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p v\u00ec \u01b0\u1edbc t\u00ednh n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng s\u1ed1 li\u1ec7u trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi m\u1ed7i truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/span><\/p>\n

II. \u0110i\u1ec3m Ch\u1ea5t L\u01b0\u1ee3ng cho m\u1ea1ng n\u1ed9i dung<\/span><\/strong><\/p>\n

Hi\u1ec7u su\u1ea5t trong qu\u00e1 kh\u1ee9 c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean trang web n\u00e0y v\u00e0 c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1
\n<\/span>
\nM\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kho\u00e1 trong nh\u00f3m qu\u1ea3ng c\u00e1o v\u1edbi trang web<\/span>
\nCh\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/span>
\nC\u00e1c y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan kh\u00e1c<\/span><\/p>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed c\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t trang web c\u1ee5 th\u1ec3 hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o tu\u1ef3 ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span>
\nN\u1ebfu chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM), \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1a tr\u00ean:<\/span><\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/span><\/p>\n

N\u1ebfu chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u gi\u00e1 m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (CPC), \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1a tr\u00ean:<\/span><\/p>\n

CTR l\u1ecbch s\u1eed c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean trang web n\u00e0y v\u00e0 c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1<\/span>
\nCh\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/span><\/p>\n

Xem \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/span>
\nB\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c ph\u1ea7n tr\u00ecnh b\u00e0y v\u1ec1 \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kho\u00e1 \u1edf ba n\u01a1i: th\u1ed1ng k\u00ea t\u00e0i kho\u1ea3n, tr\u01b0\u1eddng Ph\u00e2n t\u00edch T\u1eeb kho\u00e1 v\u00e0 b\u00e1o c\u00e1o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n.<\/span>
\nC\u1ea3i thi\u1ec7n \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/span>
\nC\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kho\u00e1 l\u00e0 b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o ch\u1ee9a qu\u1ea3ng c\u00e1o m\u00f4 t\u1ea3 t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 v\u00e0 m\u1ed7i t\u1eeb kho\u00e1 trong nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00f3 c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi qu\u1ea3ng c\u00e1o.<\/span>
\nGi\u00e1 t\u1ed1i \u0111a m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (Cost Per Click \u2013 CPC)<\/span><\/p>\n

Gi\u00e1 t\u1ed1i \u0111a cho m\u1ed7i m\u1ed9t ngh\u00ecn l\u1ea7n xu\u1ea5t hi\u1ec7n (Cost Per One Thousand Impressions \u2013 CPM)<\/span><\/p>\n

CPM t\u1ed1i \u0111a l\u00e0 s\u1ed1 ti\u1ec1n cao nh\u1ea5t b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed7i 1000 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. CPM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a gi\u00e1 m\u1ed7i ngh\u00ecn hi\u1ec3n th\u1ecb.<\/span>
\nT\u1ed1i \u01b0u ho\u00e1 (Optimization)<\/span><\/p>\n

T\u1ed1i \u01b0u ho\u00e1 l\u00e0 qu\u00e1 tr\u00ecnh s\u1eeda \u0111\u1ed5i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eb1m c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o AdWords. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i n\u1ed9i dung v\u00e0 c\u00e0i \u0111\u1eb7t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi ch\u1ec9nh s\u1eeda danh s\u00e1ch t\u1eeb kho\u00e1 v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n.<\/span>
\nNh\u00ecn chung, t\u1ed1i \u01b0u ho\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kho\u00e1. Qua t\u1ed1i \u01b0u ho\u00e1, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap chi ph\u00ed qu\u1ea3ng c\u00e1o th\u1ea5p h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Ghi nh\u1edb: \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao, gi\u00e1 b\u1ea1n tr\u1ea3 khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00e0ng th\u1ea5p.<\/span>
\nT\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i (Convertion Rate)<\/span><\/p>\n

T\u1ef7 l\u1ec7 Chuy\u1ec3n \u0111\u1ed5i l\u00e0 s\u1ed1 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c click v\u00e0o d\u1eabn t\u1edbi m\u1ed9t h\u00e0n \u0111\u1ed9ng mang t\u00ecnh chuy\u1ec3n \u0111\u1ed5i th\u00e0nh b\u1ea5t k\u1ef3 h\u00e0nh vi n\u00e0o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1ea1n coi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd, xem trang, th\u1eddi gian l\u01b0u l\u1ea1i tr\u00ean trang\u2026 \u0110\u00e2y l\u00e0 con s\u1ed1 b\u1ea1n t\u1ef1 m\u1eb7c \u0111\u1ecbnh.<\/span>
\n
\n<\/span><\/p>\n

=> C\u00e1c b\u1ea1n ch\u01b0u hi\u1ec3u h\u00e3y comment cho m\u00ecnh ! m\u00ecnh s\u1ebd gi\u00fap c\u00e1c b\u1ea1n m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t ! tr\u00e2n tr\u1ecdng\u00a0<\/span><\/strong><\/span><\/p>\n

www.webdesign24h.v<\/span><\/a>n \u00a0– H\u00e3y like \u1ee7ng h\u1ed9 m\u00ecnh nh\u00e9 ! Thanhs<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u01b0\u1edbng d\u1eabn quy tr\u00ecnh s\u1eed d\u1ee5ng Google Adwords ti\u1ebft ki\u1ec7m. – Google l\u00e0 nh\u00e0 c\u1ee5 t\u1ed5 trong ngh\u00e0nh t\u00ecm ki\u1ebfm ch\u00ednh v\u00ec v\u1eady ch\u00fang ta ai c\u0169ng bi\u1ebft www.google.com.vn – v\u00e0 google \u0111\u00e3 gi\u00fap cho vi\u1ec7c kinh doanh c\u1ee7a r\u1ea5t nhi\u1ec1u c\u00f4ng ty th\u00e0nh c\u00f4ng vi\u00ean m\u00e3n.B\u1ea1n \u0111\u00e3 bi\u1ebft c\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o google ? […]<\/p>\n","protected":false},"author":1,"featured_media":183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[32],"tags":[],"_links":{"self":[{"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/posts\/450"}],"collection":[{"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":0,"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/media\/183"}],"wp:attachment":[{"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdesign24h.vn\/index.php\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}